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Our Journey

March 20, 2018 4 min read

After being in the watch industry for 22+ years, Chaz realized there was a need for a new type of quality, precision watch. A Swiss watch. He set out to design timepieces that would speak to the people who live life to the extreme, at a price point that would turn the industry on its head. To do this, he established LIV Watches as a bold new brand for those who strove to live life to the fullest.
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The New LIV GX1 – True Perfection

December 12, 2017 2 min read

Even though the GX1 was an unqualified success, fans had ideas for improvements. We listened and built them into a, wait for it, "new and improved" GX1. We think you'll approve.
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November 13, 2017 3 min read

If you have ever wondered how a LIV watch is prepared and shipped to our fans, wonder no more. This article will step through the process of picking the watch head (that’s the completed watch sans strap) to it being unboxed in a fan’s home.
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RAFAEL RODRÍGUEZ: The Story of a Muay Thai Fighter

October 14, 2017 2 min read

Rafael Rodríguez started his training as a boxer and Muay Thai fighter back in 2007 in a gym called “Tao MMA” located in Caracas, Venezuela. His years in Venezuela gave him the knowledge and experience to take his passion for boxing and functional training to new heights.

Although he didn't have a LIV watch when he first started out, Rafael Rodríguez truly lives by our motto of "Dare to LIV."
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Bruce McQuiston of MotoStudio

August 16, 2017 3 min read

Sometimes the pursuit of a passion takes microengineering and other times more substantial forms. Like the conversion of Moto Guzzi motorcycles into thundering works of art. Or crafting a fine wristwatch at prices people can afford.
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August 05, 2017 3 min read

We visited the Santa Catalina Arch, wearing the LIV Rebel Automatic Chronograph. The arch is one of the most famous spots in Antigua Guatemala. It was built in the 17th century to connect the Santa Catalina convent to a school so that the nuns could easily get from one building to the other without having to go out on the street.
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Wynwood Brewery

June 19, 2017 2 min read

Do craft beer and microbrand Swiss watches have anything in common? Yes, they do, as this story shows.
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How the LIV GX1 Swiss Automatic Came to Be

February 19, 2016 3 min read

Fan input is a critical part of any microbrand's success and at LIV, we take it seriously and try to respond with models, features, and designs our fans crave.
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Genesis of LIV

February 25, 2015 3 min read

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