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OUR STORY

THE PROBLEM

With more than two decades in the watch industry, we realized that a vast segment of fans and watch enthusiasts were being excluded. Excluded by retail prices bloated with mid-channel markups and celebrity endorsements.

We envisioned a direct-to-consumer microbrand that stripped away all unnecessary costs so that everyone could experience a Swiss-made timepiece without breaking their budget.

THE PROBLEM

With more than two decades in the watch industry, we realized that a vast segment of fans and watch enthusiasts were being excluded. Excluded by retail prices bloated with mid-channel markups and celebrity endorsements.

We envisioned a direct-to-consumer microbrand that stripped away all unnecessary costs so that everyone could experience a Swiss-made timepiece without breaking their budget.

HOW WE SOLVED IT

Vision firmly in mind, we decided that crowdfunding was the most appropriate way to launch our brand. We unveiled our first crowdfunding campaign at the end of 2014, and it was fully funded within the first eleven hours!

Since that groundbreaking success, we’ve returned to our Kickstarter roots three more times and currently hold the distinction of the highest funded Swiss-made watch to date. Our second watch raised over $1.1 million, and for our third campaign, fans funded more than $1.7 million, another remarkable success!

HOW WE SOLVED IT

Vision firmly in mind, we decided that crowdfunding was the most appropriate way to launch our brand. We unveiled our first crowdfunding campaign at the end of 2014, and it was fully funded within the first eleven hours!

Since that groundbreaking success, we’ve returned to our Kickstarter roots three more times and currently hold the distinction of the highest funded Swiss-made watch to date. Our second watch raised over $1.1 million, and for our third campaign, fans funded more than $1.7 million, another remarkable success!

WE DIDN'T STOP THERE

Our latest campaign was another ground-breaker as we introduced four distinctly different watches. Included in the four models are two entirely new styles for us, one for divers and another for pilots. On top of that, we incorporated two new materials, titanium and ceramic.

As with all the other campaigns, funding significantly exceeded projections. We are forever grateful to our fans.

And we are just getting started.

WE DIDN'T STOP THERE

Our latest campaign was another ground-breaker as we introduced four distinctly different watches. Included in the four models are two entirely new styles for us, one for divers and another for pilots. On top of that, we incorporated two new materials, titanium and ceramic.

As with all the other campaigns, funding significantly exceeded projections. We are forever grateful to our fans.

And we are just getting started.

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